It seems as though tennis programs have become complacent. Relying on the trading and moving around of existing tennis players for business and participation. Governing bodies have created great programs and systems to introduce people to the sport of tennis. However it is up to the facilities to go out and find the people to use the systems on! The good news is that everyone in your area who does not play tennis is a potential tennis player! Your largest market is right there waiting for you! If you have a good plan in place the great sport of tennis will do all the work. Here’s an example of a pathway to get and keep people in the sport of tennis!